THE THREE PILLARS OF LOST WAY

ENJOYING THE JOURNEY
STRIVING FOR A THIRD PLACE
Third Place: a social environment separate from home (first place) and work (second place) where people can gather, interact, and build community.
A disappearing luxury, the third place, its what separates us from robots and allows us to build unique connections outside of your home and work life. If we can give anything back to the world, it would be providing third places for all people, building tight knit creative communities. Enjoy every piece of your journey, physical, mentally, spiritually, creatively... you never know how little of it you may have left.
As we scale this community, the goal is to bring physical spaces to life that are rooted in real human creativity and connection.

SUPPORTING REAL CREATIVES ALWAYS
A PLATFORM FOR THE TIMELESS ARTS
In a world slowly being taken over by the streamlined power of AI, it is more important than ever we continue to give a platform to human creativity and timeless art forms of all kinds. AI has a place in society but NOT in our art, our fashion, our music or any of our creative outlets. These forms of expression is what keeps us human, We believe it is imperative we continue to protect that.
Through collaboration with artists local and abroad, we aim to strengthen the platform for the arts from photographers, to painters to latte artists. In a world dominated by AI and emerging creative tech, giving a platform to the human element of authentic art is more crucial than ever.
Drawing inspiration from classic european cafe style, we have made some of the most meaningful and consequential relationships of our lives in and around cafes and the rich melting pot of culture they provide around the globe. It has been the main driver behind our core style and fashion vision.

THE GARMENTS
COMPREHENSIVE SOURCING AND PRODUCTION
A vison is nothing without quality to back it up, we spent over a year testing and trialing production partners across the globe looking for one that meets our quality, sustainability and ethical standards.
We work tirelessly with our production partners, sourcing fabrics from one of Portugal's most historic fabric mills and constructing garments in highly regarded ethical factories in Portugal's textile region.
In Reflection:
Upon building and curating Lost Way as a fashion forward mission, it is also essential for us to emphasize how important these pillars are to our growth as humans and our vision for the future of the company.
As always, with love and confidence... enjoy the journey
Jackson, Ryder and the LW team